Brand Manager - Beauty & Consumer Insights

Join Beautyhaul, a dynamic and innovative leader in the beauty industry, as our next Brand Manager in Kembangan, Jakarta Raya. In this pivotal role, you will be the driving force behind our brand's success, shaping its identity, strategy, and market position. As a Brand Manager - Beauty & Consumer Insights, you will work closely with cross-functional teams to develop and implement brand strategies that resonate with our target audience.

With a strong background in beauty and consumer insights, you will leverage data-driven approaches to understand consumer behavior and preferences. You will use tools like Google Analytics, SEMrush, and Hootsuite to track performance and make informed decisions. This role offers a unique opportunity to work in a fast-paced environment where your insights and strategies will directly impact our brand's growth and success.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategies that align with Beautyhaul's vision and values.
• Conduct market research and consumer insights to understand target audience behavior and preferences.
• Analyze competitor performance and industry trends to identify opportunities and threats.
• Collaborate with marketing, sales, and product development teams to ensure brand consistency across all touchpoints.
• Monitor brand performance using tools like Google Analytics, SEMrush, and Hootsuite.
• Create and manage brand guidelines to ensure consistent messaging and visual identity.
• Lead brand campaigns and initiatives to drive engagement and loyalty.
• Report on brand performance and provide recommendations for improvement.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in brand management, consumer insights, or a related field.
• Proven experience in developing and implementing brand strategies.
• Strong analytical and data-driven decision-making skills.
• Proficiency in using tools like Google Analytics, SEMrush, and Hootsuite.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative and strategic thinker with a passion for the beauty industry.

🛠️ Keahlian

Lowongan Terkait